So much swiping, so little time. Co-founder of graphic-design firm hires agent to help sort through profusion of dating choices available on the Internet.
Ava Martin is looking for love, but says work hardly leaves her time to swipe and type.
As an experiment, Ava, the 30-year-old co-founder of a graphic-design company in Vancouver, hired a part-time “dating profile manager” on Wednesday through an ad in the jobs section of Craigslist.
As dating sites and apps multiply, she isn’t the only one looking for an Internet dating agent. A few companies specialize in spicing up the dating profiles and managing the online romantic pursuits of clients who lack the hours, energy or perhaps charm to arrange dates themselves.
VirtualDatingAssistants.com and PersonalDatingAssistants.com provide customers with ghostwriters who treat the art of seduction like a lucrative science.
These firms didn’t appeal to Ava because they seemed impersonal and aimed at men who have trouble wooing a date. Flirting is not her problem, she said, but her time is precious. So she looked for her own cupid on Craigslist.
“No, this is not a joke,” her ad said.
Her matchmaker will gain access to her personal information, photos and dating profiles on Tinder, OkCupid and the relatively new app, Happn. The successful candidate will be paid $12 per hour to find potential suitors, flirt and line up dates.
“If you find a match that leads to a meaningful relationship, you’ll get a bonus,” the ad promised. “If it turns into a real deal I’ll double the original bonus.”
Applicants had to commit to work for two months (seven hours per week) and undergo a police background check (on Lee’s dime).
In less than three weeks, she received about 30 email applications and interviewed eight people, all women between 19 and 35, she told us over the phone.
Choosing a dating profile manager wasn’t easy. After much deliberation, she hired a college student whose artistic interests dovetailed with her own. That person didn’t wish to be interviewed.
“When I was looking at my data usages from last year, I managed to swipe like three gigs on Tinder. I surprised myself,” she said.
As the co-founder and creative director of a graphic-design company, Ava works more than 60 hours per week. At the office, she recently discovered the joy of delegating and plans to apply the same lesson to her private life.
“That’s what I do with other projects: I hire designers, developers, writers. Why not hire a dating manager?” she said.
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